This is where you put a description of your product or service. Let your customers know why this type of product or service is important and how it can help them. If it’s a product, include links to a couple specific products in the category. If it’s a service, you’ll want to stress what makes your service stand out from those provided by your competitors. Be brief, to the point, and as clear as possible. Before you write, consider what the visitors to this page would want and need to know.